Building Findable Websites: Web Standards, SEO, and Beyond (Google eBook)

Front Cover
Peachpit Press, Feb 2, 2009 - Computers - 264 pages
2 Reviews
This is not another SEO book written for marketing professionals.  Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:
  • Help more people find your site
  • Help users find content within your site
  • Encourage return visits
The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites.

Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites

You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.
  

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Contents

Using Your Moral Compass To Guide Your Way
8
Web Standards and Findability Sitting in a Tree
16
Accessible Content Is Findable Content
29
ServerSide Strategies
49
Creating Content that Drives Traffic
79
Building a Findable Blog
123
Adding Search to Your Site
151
Preventing Findability Roadblocks
179
Bring Traffic Back With a Mailing List
213
Putting Findability Into Practice
233
Index
241
Copyright

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About the author (2009)

Aarron Walter is a faculty member in the Interactive Media Design department at The Art Institute of Atlanta, teaching courses on a variety of topics including Findability, Dynamic Web Applications, and User-Centered Interface Design. When not teaching, Aarron also runs a one man design/development consultancy in Athens, GA, and writes articles for online publications such as SitePoint.com and DMXZone.com. He blogs, builds and shares things at http://aarronwalter.com

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