Building Findable Websites: Web Standards, SEO, and BeyondThis is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:
Although this book illuminates a broad range of findability strategies, one common theme pervades: Web standards + compelling content = improved findability = more successful sites You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters. |
Contents
| 11 | |
Chapter 3 ServerSide Strategies | 49 |
Chapter 4 Creating Content that Drives Traffic | 79 |
Chapter 5 Building a Findable Blog | 123 |
Chapter 6 Adding Search to Your Site | 151 |
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Common terms and phrases
Ajax audience automatically blog blog posts bookmarks browser build called chapter clients create database default define display document domain name email address example FeedBurner FIguRe FilesMatch findability Flash function Google’s hCalendar hCard headlines Here’s hReview htaccess inbound links interface JavaScript JavaScript files keyword density Last.fm link library load look Magnolia MailChimp mailing list major search engines markup meta tag microformats mod_rewrite navigation OpenSearch options PHP script plugin popular progressive enhancement rel-tag relevant request robots.txt Rollyo RSS feed script type=”text/javascript search box search engine friendly search engine indexing search engine optimization search engine spiders search results search system search terms search tool server signup simple site’s standards storeAddress structure subscription SWFObject target Technorati template update user’s users variable WordPress XHTML Yahoo