The origin of competitive strength: fifty years of the auto industry in Japan and the U.S.
The Origin of Competitive Strength looks back on 50 years of automobile manufacturing in Japan and the United States, with special insights comparing Toyota Motor Corporation and General Motors. This work examines the mechanisms of a once-invincible U.S. automotive industry that lost its competitive edge as new Japanese companies experienced significant growth, and poses questoins about the true nature of competitive strength in the auto industry and among its leading corporations.
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Prologue The Japanese Automobile Industry Gets on Its Feet
Toyota Moves into the Fast Lane
A Flagship Car
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American announced assembly auto manufacturers automakers automobile industry Automobile Section Automotive Big Three bubble economy capital Celica chairman Chevrolet Chrysler COMPETITIVE STRENGTH Corolla Corona corporate cost customers dealers division domestic Eiji Toyoda electric vehicles engine equipment established European executives export Ford G-body GM's Hamtramck Honda imports improve increase investment Isuzu Japan Japanese auto industry Japanese automakers Japanese Automobile Industry Japanese cars Japanese manufacturers Japanese market joint venture Kiichiro Toyoda labor lean production Lexus managing director mass production Mazda million mini-car MITI Mitsubishi negotiations Nissan NUMMI Oldsmobile Opel operations passenger car plant president Kamiya problem Product Planning Office profits Publica ratio result sales channel sales outlets Saturn sell small cars Smith speed suppliers Suzuki target tion Tokyo Toyopet Toyota Motor Corporation Toyota Motor Sales Toyota production system trade trucks U.S. market units vice president workers world car