Global consumer behavior, Volume 10
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. The main aim of the book is to enhance the reader's knowledge - especially from a multidisciplinary perspective rather than from an individual functional perspective - of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services. Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.
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A New Approach of Management
Is Behavior Prone to Social Influence?
The Gender Approach to Understanding TimeSaving
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adoption advertising texts analysis analyze brand parity Bulgaria cell phone ownership Chapter characteristics China Chinese consumers choose TSDs communication companies Confucian consumer behavior Consumer Research consumption country image country of origin country's products culture customers developed countries diffusion dimensions e-commerce e-shoppers economic electronic banking ethnic expenditure factors favor Finland Finnish advertisements France gender ideology growth phase Guanxi housework impact important income increase India individual innovation intention to purchase interaction International Internet introduction phase Japan Journal of Consumer Journal of Marketing linguistic Lithuania logistic regression Management mobile phones online shopping orientation perceived perceptions population Portuguese consumers positive possessive pronouns power distance purchase TSDs purchasing behavior regression relationship marketing role sample households shows significant social identity society specific strategies Table Taoism traditional travel agents uncertainty avoidance usage users values variables websites women