The Google Guys: Inside the Brilliant Minds of Google Founders Larry Page and Sergey Brin (Google eBook)

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Penguin, Jun 28, 2011 - Business & Economics - 272 pages
11 Reviews
How much do you really know about Google's founders, Larry Page and Sergey Brin?

The Google Guys skips past the general Google story and focuses on what really drives the company's founders. Richard L. Brandt shows the company as the brainchild of two brilliant individuals and looks at Google's business decisions in light of its founders' ambition and beliefs.

Larry is the main strategist, with business acumen and practical drive, while Sergey is the primary technologist and idealist, with brilliant ideas and strong moral positions. But they work closely together, almost like complementary halves of a single brain.

Through interviews with current and former employees, competitors, partners, and senior Google management, plus conversations with the founders themselves, Brandt demystifies the company while clarifying a number of misconceptions.


  

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Review: The Google Guys: Inside the Brilliant Minds of Google Founders Larry Page and Sergey Brin

User Review  - Sukanto - Goodreads

I wrongly assumed this book to be just another corporate history at first. And was beginning to feel a bit disappointed a few chapters down. But clearly and thankfully that is not the case. Richard ... Read full review

Review: The Google Guys: Inside the Brilliant Minds of Google Founders Larry Page and Sergey Brin

User Review  - Khairil - Goodreads

Great book for those who are interested in the mission and vision of Google and how Sergey and Larry see their company in the future. The book touches on their obstacles getting there and some of the ... Read full review

Contents

Google Is Ethical
Google Uses New Business Tactics
Google Stands Out
Google Has Unique Strengths
Google Sometimes Looks Evil
The Leftist
The Tinkerer
The Refusenik
Grudge Match
Nattering Nabobs of Negativity
Define Evil
Liberal Censors
The Decider
A Difficult Decision
But Was It a Good Decision?
Can You Trust Google?

The Math Prodigy
The Shire
Finding Hidden Meaning
There Will Never Be Another Yahoo
Who Wants a Search Engine?
The Stanford Brain Pool
Strange Management
No Experience Necessary
TwoClass Culture
Just Another Stanford Thing
Simplicity in a Complex World
Focus on the User Duh
Controlling Chaos
Difficult Partners
Saying No to Advertisers
The Big Shift
Inventing AdWords
The Scientific Approach
Creating AdSense
Competitive Response
Whos the Monopolist Now?
The Wisdom of a Crowded IPO
Trust as a Competitive Edge
The Publishers Dilemma
The Rest of the Books
This Time Compromise
What About the Future?
The Idea Machine
Tough Critics
The Media Biz
The PC Biz
More Microsoft Mischief
Google the Catalyst
Getting People Online
Free WiFi Anyone?
Changing the World
Space Age Ideas
For Love and Money
The Worlds Librarians
Accidental Entrepreneurs
Larry and Sergeys Corporate Vision
A Heartbreaking IPO of Staggering Genius
The Google Cloud
Copyright

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About the author (2011)

Brandt is one of the few journalists who has gained Weisel's trust, and has contacts deep within the worlds of finance and technology.

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