Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

W CHAN AUTOR KIM, Renâee Mauborgne

Harvard Business Press, Feb 1, 2005 - Business & Economics - 240 pages

The global phenomenon, embraced by business worldwide and now published in more than 40 languages.

This international bestseller challenges everything you thought you knew about the requirements for strategic success.

Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future.

In the international bestseller Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"—untapped new market spaces ripe for growth. Such strategic moves, which the authors call “value innovation,” create powerful leaps in value that often render rivals obsolete for more than a decade.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.

Published by Harvard Business Review Press.

What people are saying

Review: Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

User Review - Goodreads

The basic premise of Blue Ocean strategy, to look past the fixed market assumptions and established competition within your industry and instead harvest "blue oceans" of untapped opportunities, is not ...

Review: Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

User Review  - Vidhya Nair - Goodreads

This book introduces the new concept of blue-ocean strategy, a new way of thinking about competition in the new world. By creating exceptional products and services to serve the customers of the ...

Contents

• IV: 3
• V: 23
• VI: 45
• VII: 47
• VIII: 81
• IX: 101
• X: 117
• XI: 145
• XII: 147
• XIII: 171
• XIV: 185
• XV: 191
• XVI: 209
• XVII: 213
• XVIII: 217
• XIX: 223
• XX: 231
• XXI: 239

Popular passages

Page 223 - Andrews, Kenneth R. 1971. The Concept of Corporate Strategy. Homewood, IL: Irwin. Ansoff, H. Igor. 1965. Corporate Strategy: An Analytic Approach to Business Policy for Growth and Expansion.‎

About the author

W. Chan Kimis The Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD and an advisory member for the European Union.

Renée Mauborgneis The INSEAD Distinguished Fellow and a professor of strategy and management and a Fellow of the World Economic Forum. Together, they have written for the Wall Street Journal, New York Times, and Financial Times, and their Harvard Business Review articles have sold over 500,000 reprints.

They were selected for Thinkers 50, the global ranking of business thinkers, and The Sunday Times (London) called them two of Europe’s brightest business thinkers…Kim and Mauborgne provide a sizeable challenge to the way managers think about and practice strategy. They split their time between New York and Fontainebleau, France.

Bibliographic information

• Title: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant; Harvard Business School Press; Strategy / Harvard Business School Press
• Authors: W CHAN AUTOR KIM, Renâee Mauborgne
• Edition: 32, illustrated
• Publisher: Harvard Business Press, 2005
• ISBN: 1591396190, 9781591396192
• Length: 240 pages
• Subjects: Business & Economics / Investments & Securities / General; Business & Economics / Marketing / General; Business & Economics / Strategic Planning