Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
The global phenomenon, embraced by business worldwide and now published in more than 40 languages.
This international bestseller challenges everything you thought you knew about the requirements for strategic success.
Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future.
In the international bestseller Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"—untapped new market spaces ripe for growth. Such strategic moves, which the authors call “value innovation,” create powerful leaps in value that often render rivals obsolete for more than a decade.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.
Published by Harvard Business Review Press.
What people are saying - Write a review
Review: Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition IrrelevantUser Review - Yara Hatem - Goodreads
A very interesting theory. Yet HIGHLY risky. BUT again RISK = OPPORTUNITY. All it take is a little innovation and daring. For example: de-segmenting the market, targeting non-customers, creating ... Read full review
Review: Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition IrrelevantUser Review - Greg - Goodreads
I skimmed through this book, hoping that after I have some more experience I will be able to better relate to and understand the points in the book. Here are a few takeaways: -The creation of blue ... Read full review
Creating Blue Oceans
Analytical Tools and Frameworks
Formulating Blue Ocean Strategy
Reconstruct Market Boundaries
Focus on the Big Picture Not the Numbers
Reach Beyond Existing Demand
Get the Strategic Sequence Right
Executing Blue Ocean Strategy
Overcome Key Organizational Hurdles
Build Execution into Strategy
Other editions - View all
Blue Ocean Strategy
Making the competition Irrelevant. The official site of the International Bestseller written by W. Chan Kim and Renee Mauborgne
Programmes@100 Victoria Street
Search. Search this blog:. Click on any link in the calendars below for programme details. Duplicates of a particular date indicate multiple programmes. ...
dl.nlb.gov.sg/ victoria/ 2007/ 06/ blue_ocean_strategy.html
BLUE OCEAN STRATEGY
In BLUE OCEAN STRATEGY: How to Create Uncontested Market Space and Make. the Competition Irrelevant (Harvard Business School Press; February 3, 2005), W. ...
www.insead.edu/ alumni/ newsletter/ February2005/ HBSPBlueOceanStrategy.pdf
i-Witness: Blue Ocean Strategy
The book is titled: ‘BLUE OCEAN STRATEGY: How to Create Uncontested Market Space and Make the Competition Irrelevant’ co-authored by W. Chan Kim and Renée ...
www.jeffooi.com/ i-witness/ 2006/ 04/ blue_ocean_strategy.php
Blue Ocean Strategy - Wikipedia, the free encyclopedia
Genre(s), Business Management · Publisher · Harvard Business School Press. Publication date, 2005. Media type, Print (Hardback). Pages, 256 pp ...
en.wikipedia.org/ wiki/ Blue_Ocean_Strategy
Blue Ocean Strategy | Gabor George Burt on Creating Blue Ocean ...
... competition” –W. Chan Kim, co-author of the book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. ...
Goodreads | Blue Ocean Strategy: How to Create Uncontested Market ...
About Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant: Winning by not competing: a fresh approach to strategy ...
www.goodreads.com/ book/ show/ 4898.Blue_Ocean_Strategy_How_to_Create_Uncontested_Market_Space_and_Make_Competition_Irr...
800-CEO-READ Blog: Jack Covert Selects--Blue Ocean Strategy
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne, Harvard Business School ...
800ceoread.com/ blog/ archives/ 005458.html
Kim & Mauborgne Interview: Blue Ocean Strategy
Professor W. Chan Kim and Professor Renée Mauborgne are research partners and coauthors of Blue Ocean Strategy: How to Create Uncontested Market Space and ...
www.managementconsultingnews.com/ interviews/ kim_mauborgne_interview.php
Blue Ocean Strategy
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. by W. Chan Kim and Renee Mauborgne ...
www.notterconsulting.com/ Reviews/ blue-ocean-strategy.html