Tested advertising methods

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Prentice-Hall, Jan 1, 1974 - Business & Economics - 318 pages
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LibraryThing Review

User Review  - capiam1234 - LibraryThing

Didnt think that a book on proven advertising methods would have some valuable ideas for me. I do a lot of direct mail and needed some ideas on how to differentiate my methods over direct competitors ... Read full review

Review: Tested Advertising Methods

User Review  - David Ferrers - Goodreads

When I worked in the advertising industry this was one of my bibles. A source of wisdom, ideas and inspiration - all based on the solid foundation of years of practical experience, testing, research and feedback. Read full review

Contents

Illustrations
7
The New Advertising Strategy
9
The Most Important Part of an Advertisement
17
Copyright

18 other sections not shown

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