Tested advertising methods

Front Cover
Prentice-Hall, Jan 1, 1974 - Business & Economics - 318 pages
42 Reviews

From inside the book

What people are saying - Write a review

User ratings

5 stars
23
4 stars
19
3 stars
0
2 stars
0
1 star
0

Great for understanding copy writing. - Goodreads
The definitive reference guide for tested copyrighting. - Goodreads
Another for my ready reference shelf. - Goodreads
Anyone writing ads needs to absorb this book. - Goodreads

Review: Tested Advertising Methods

User Review  - Joshua - Goodreads

This is one of the classics of direct response advertising for a reason: if you're interested in marketing, you should read this. It teaches you everything you need to know about each of the pieces of ... Read full review

Review: Tested Advertising Methods

User Review  - Hranush - Goodreads

It is very useful for my diploma work . Read full review

Contents

Illustrations
7
The New Advertising Strategy
9
The Most Important Part of an Advertisement
17
Copyright

18 other sections not shown

Common terms and phrases

Bibliographic information