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Review: Tested Advertising Methods

User Review  - David Ferrers - Goodreads

When I worked in the advertising industry this was one of my bibles. A source of wisdom, ideas and inspiration - all based on the solid foundation of years of practical experience, testing, research and feedback. Read full review

Review: Tested Advertising Methods

User Review  - Tracy - Goodreads

Modern guides to advertising copywriting tend to be prettied-up regurgitations of this no-nonsense masterpiece. And many of those still miss Caples' core message: "There is only one justification for ... Read full review

Review: Tested Advertising Methods

User Review  - Art Flores - Goodreads

This book is a classic for people who want to understand advertising and what is required to advertise in any medium. Even thought this book was written a long time ago the laws are immutable. It ... Read full review

Review: Tested Advertising Methods

User Review  - Victor - Goodreads

Bottom line, the message is "Test, test, test" which I totally agree with! Read full review

Review: Tested Advertising Methods

User Review  - Sean Bryan - Goodreads

A book on copywriting and obtaining results that is as relevant as ever. Read full review

Review: Tested Advertising Methods

User Review  - Tim - Goodreads

The definitive reference guide for tested copyrighting. Recommended by David Ogilvy himself - the father of copyright testing. Read full review

Review: Tested Advertising Methods

User Review  - Aaron - Goodreads

MUST READ for anyone doing ad copywriting. This book is a timeless classic by a true professional and has greatly enhanced my writing skill. I now am able to write a message that is concise, riveting ... Read full review


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