Guerrilla advertising: unconventional brand communication
Laurence King, Aug 10, 2006 - Business & Economics - 187 pages
The advertising industry is in a state of flux. In an age where we can choose what media we consume, the traditional channels of TV, press and poster are no longer always the most effective methods for a brand to reach its target audience. As a result, global brands are opting to implement ever more inventive and original schemes to get their projects talked about. Microsoft covered Manhattan in butterfly stickers, Volkswagen made a car out of ice and parked it on a London street, and Adidas suspended two soccer players high above the streets of Tokyo for a death-defying faceoff. This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured, grouped according to their approach: stunts, street propaganda, sneaky tactics, site-specific campaigns and multi-fronted attacks.
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Adidas Adshel advertising agencies agency Rethink Aldhous appeared ART DIRECTOR artists beach billboard bins blog Bogusky branded content Burger King butterflies cars chicken CLIENT commercials consumers COPYUJRITER copywriter Bryan create CREATIVE DIRECTOR David Crispin Porter David Nobay ART designed Digital Aquarium DIRECTOR David Nobay Dredd drink Fallon film gallery games tester gaming community graffiti grocery divider guerrilla marketing huge HYPE idea IKEA images Impossible Sprint inflatable church installation interactive Johannesburg KesselsKramer launched Leo Burnett LOCATION London logo look magazine media channels Microsoft mobile phone movie NewYork Nike Nobay ART DIRECTOR park passers PHOTOGRAPHER player poster PRODUCER promote Rainier beer raise awareness Red Bull Saatchi & Saatchi Seattle Sega Singapore Singapore Cancer Society stencil stickers street stunt Subservient Chicken Sydney television TITLE trainer unconventional Vancouver Vertical Football window world's first inflatable Worms 3D yellow boxes