A Theory of Semiotics
..". the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris." -- Journal of Aesthetics and Art Criticism..". draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship... raises many fascinating questions." -- Language in Society..". a major contribution to the field of semiotic studies." -- Robert Scholes, Journal of Aesthetics and Art Criticism..". the most significant text on the subject published in the English language that I know of." -- Arthur Asa Berger, Journal of CommunicationEco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs -- communication and signification -- and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.
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Review: A Theory of SemioticsUser Review - Robert Foschia - Goodreads
Do you need to know the intricacies of every counter- point Eco thinks if in terms of his theories? Hold this book two inches from your face because it demands you abandon the world. The last line is the only useful tidbit Read full review
Review: A Theory of SemioticsUser Review - James - Goodreads
I won't say this is going to make a great movie.... And by all means avoid giving it as an anniversary gift to all but the most cerebral social misfits. But for those of who like this sort of thing, this is the sort of thing we like. Read full review