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advertising aesthetic art director artists audience become Brett Wickens Carson catalogue cd-rom characters Chinese clicking clients colour complex contemporary cover created critical cultural David David Carson design writing developed edition editor electronic Ellen Lupton End of Print essay example exhibition experience film font FontFont FontShop format Foundry function Funny Garbage Girardi graphic design graphic scores Grapus HOEFLER TEXT icons idea illustration imagery images interactive interface Internet issues Jan Tschichold Jessica Helfand layout letters London look means medium Museum narrative navigation Neville Brody Nitsche Nitsche's organisation Paul Elliman photographs political Post Tool poster published radical reader reading Rick Poynor screen space Spread stories structure studio style television things Tibor Kalman traditional Tschichold typefaces typography viewer visual communication Wired words York