Media Now: Understanding Media, Culture, and Technology

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Cengage Learning, Jan 1, 2011 - Business & Economics - 592 pages
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MEDIA NOW, Seventh Edition, encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops students' media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge they need to thrive. Extensively updated in a new seventh edition, MEDIA NOW provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.
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Review: Media Now: Understanding Media, Culture, and Technology (with InfoTrac 1-Semester, vMentor?Communications 1-Semester, Premium Web Site Printed Access Card

User Review  - Anne - Goodreads

Well, This book is very good to read. It's full of imagination, inspiration, and illustration of course which help you all understanding media from technological side. "It's to good to be missed!" So why don't you look inside of this book.... Read full review

Review: Media Now: Understanding Media, Culture, and Technology

User Review  - Ira - Goodreads

My - one and only- favorite texbook during my graduate study :) For me it's the most comprehensive book for understanding media Read full review

Contents

Preface
About the Authors
THE CHANGING MEDIA
MEDIA AND SOCIETY
BOOKS AND MAGAZINES
NEWS PAPERS
RECORDED MUSIC
RADIO
ADVERTISING
THE THIRD SCREEN FROM BELLS PHONE TO iPHONE
VIDEO GAMES
MEDIA USES AND IMPACTS
MEDIA POLICY AND LAW
MEDIA ETHICS
GLOBAL COMMUNICATIONS MEDIA
Glossary

FILM AND HOME VIDEO
TELEVISION
THE INTERNET
PUBLIC RELATIONS

Common terms and phrases

About the author (2011)

DR. JOSEPH D. STRAUBHAAR is the Amon G. Carter Centennial Professor of Communications and Media Studies Director in the Radio-TV-Film Department of the University of Texas at Austin. He was the Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies. He is also Associate Director for International Programs of the Telecommunication and Information Policy Institute at the University of Texas. He has published books, articles, and essays on international communications, global media, digital inclusion, international telecommunications, Brazilian television, Latin American media, comparative analyses of new television technologies, media flow and culture, and other topics appearing in a number of journals, edited books, and elsewhere. His primary teaching, research, and writing interests are in global media, international communication and cultural theory, the digital divide in the U.S. and other countries, and comparative analysis of new technologies. He does research in Latin America, Asia, and Africa, and has taken student groups to Latin America and Asia. He has presented seminars abroad on media research, television programming strategies, and telecommunications privatization. He is on the editorial board for the Communications Theory, Studies in Latin American Popular Culture, and Revista Intercom. Visit Joe Straubhaar on the Web at http://rtf.utexas.edu/faculty/jstraubhaar.html

DR. ROBERT LAROSE is a Full Professor in the Department of Telecommunication, Information Studies, and Media at Michigan State University and serves as director of the Media and Information Studies Ph.D. program. He won Outstanding Article Award for the year in the field of communication from the International Communication Association, and also the McQuail Award for the Best Article Advancing Communication Theory from Amsterdam School of Communication Research for his 2010 paper, The Problem of Media Habits. He conducts research on the uses and effects of the Internet. He has published and presented numerous articles, essays, and book chapters on computer-mediated communication, social cognitive explanations of the Internet and its effects on behavior, understanding Internet usage, privacy, and more. In addition to his teaching and research, he is an avid watercolor painter and traveler. Visit Robert LaRose on the Web at http://www.msu.edu/~larose

DR. LUCINDA D. DAVENPORT is the Director of the School of Journalism at Michigan State University. She was recently the Associate Dean for Graduate Education in the College of Communication Arts and Sciences, among other administrative positions. She received the Excellence in Teaching university award from MSU and has earned national awards for her research, which focuses mainly on news media and innovative technology, media history and journalistic ethics. She has professional experience in newspaper, television, public relations, advertising, and online news. Her credentials include a Ph.D. in Mass Communication from Ohio University, an M.A. in Journalism from the University of Iowa, and a B.A. double major in Journalism and Radio/TV/Film from Baylor University. Her master's thesis and doctoral dissertation were firsts in the country on computerized information services and online news. Visit Lucinda D. Davenport on the Web at http://jrn.msu.edu.

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