Growing from Good to Great: Positioning Your Fund-raising Efforts for Big Gains
In our changing world, development programs that just plod along demand a wake-up call. In Growing from Good to Great, Dr Judith Nichols shows how today's 'changing Paradigms' of audience and technologies are revolutionizing fund-raising strategies. Dr Nichols offers specific guides to dramatically increase traditional benchmarks of growth. If dollar increases of five to 25 percent are no longer enough for your organization, she'll show you how to reorganize your development program to accommodate exponential increases of 50 percent, 100 percent, or more annually!
27 pages matching commitment in this book
Results 1-3 of 27
What people are saying - Write a review
We haven't found any reviews in the usual places.
Changing Technologies Changing
10 other sections not shown
ABC Organization adults affluent aftermarketing American American Quarter Horse appeals Asian American audiences Baby Boomers Baby Busters bequests board members Boomlets Busters Campaign Fiscal chapter charities Columbia River Girl commitment Committee for UNICEF computer network program costs create Demographics development director direct mail Direct Mail/Phone dollars donations donor recognition donors and prospects example executive director focus group Frontline fund raisers fund-raising methodologies gift by pledge Gift Stewardship Girl Scout Council goals Greenpeace grow Hispanic income increase letter loyalty Major Donor major gift marketing million month monthly donors newsletter not-for-profits older organization's organizational paradigm Philanthropy planned gifts planned giving planned-giving pledge express population population pyramid psychographics receive relationship renewal and upgrading renewal rate response River Girl Scout segment strategy target Thank tion unique selling proposition Wish List women World War II