Health Literacy From A to Z

Front Cover
Jones & Bartlett Publishers, 2013 - Health & Fitness - 256 pages
Clear communication of your health message can make all the difference in effective patient care. Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Second Edition is an easy to use handbook designed for the busy health professional. Filled with ideas and strategies that can be used in everyday practice, Health Literacy from A to Z is a first-of-its-kind resource. Learn the key principles and strategies of effective health communication presented in a simple, informal manner by one of the nation’s leading experts in health literacy. Whether you are a physician, nurse, pharmacist, allied health professional, case manager, public health specialist, practice manager, health care educator, student or family caregiver this book is for you. What’s New in the Second Edition of Health Literacy from A to Z The Second Edition is updated and revised to reflect current health literacy research and practice with new information about timely health literacy topics. This edition has 14 new chapters including 4 chapters about “Technology” and 7 chapters focused on “Know Your Audience.” Highlights • “Starting Points” with an introduction to key information. • “Strategies, Ideas, and Suggestions” with lots of practical, how-to tips. • “Stories from Practice” showcasing real-life experiences from a wide range of perspectives to help make key points come alive. • “Sources to Learn More” including an extensive list of books, articles, websites, podcasts, and other resources. New Topics • Business Side of Health Literacy • Communicating When Patients Feel Scared, Sick, and Overwhelmed • General Public: Talking with Patients about What They Learn from the Media • Organizational Efforts, Advocacy, and Collaborations • Regulatory and Legal Language • Website Writing • Blogs and Social Media • Audio Podcasts • Email and Text Messages • Interactive Multimedia • Sections focusing on, “Know Your Audience” with in-depth information about: Children and Youth Emotions and Cognition Hearing Loss Language and Culture Literacy Older Adults Vision Problems The First Edition was the 2006 Winner of the New England Chapter of the American Medical Writers Association, Will Solimene Award for Excellence in Medical Communication!
 

Contents

Chapter 1 About Health Literacy
1
Chapter 2 Assessing Health Literacy
9
Chapter 3 Assessing Readability with Grade Level Formulas
15
Chapter 4 Business Side of Health Literacy
23
Chapter 5 Communicating When Patients Feel Scared Sick and Overwhelmed
29
Feedback from Interviews Focus Groups and Usability Testing
35
TeachBack Technique
41
Chapter 8 Decision Aids and Shared DecisionMaking
45
Chapter 25 Metaphors Similes and Analogies
139
Chapter 26 Numeracy
143
Health Literacy at the Community State and National Levels
151
Chapter 28 Plain Language
157
Chapter 29 QuestionAsking
167
Chapter 30 Regulatory and Legal Language
173
Chapter 31 Stories
179
Chapter 32 Teaching and Learning
183

Chapter 9 Document Design
51
Entrances Questions Signs and Feng Shui
57
Chapter 11 Ethics of Simplicity
63
Chapter 12 Forms and Other ReadingtoDo Documents
67
Talking with Patients About What They Learn from the Media
73
Chapter 14 Humor and Healing
77
Chapter 15 Interpreters and Translations
81
Chapter 16 Jargon Acronyms and Other Troublesome Words
87
Children and Youth
93
Culture and Language
97
Emotions and Cognition
105
Hearing Loss
111
Literacy
115
Older Adults
121
Vision Problems
127
Chapter 24 Listening and Speaking
133
Audio Podcasts
189
Blogs and Other Social Media
193
Email and Text Messaging
199
Interactive Multimedia
205
Chapter 37 Universal Design in Communication
209
Chapter 38 Visuals
215
Chapter 39 Writing for the Web
221
Chapter 40 Xtras
227
Empathy and Humanity
231
Chapter 42 Zest and Pizzazz
235
Using This Book in Practice
239
Using This Book to Teach
241
Using This Book with Patients
243
Index
245
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