books.google.com - Michael Ward has heard the same comments, and seen the same reasons for success or failure in a wide variety of companies, and reflects this experience in the fictitious case studies that form the core of this provocative book. Each follows the same pattern of short narrative, discussion, key points,...http://books.google.com/books/about/Why_Your_Corporate_Culture_Change_Isn_t.html?id=CBpf-J9bZjcC&utm_source=gb-gplus-shareWhy Your Corporate Culture Change Isn't Working-- and what to Do about it
