books.google.com - To what extent do moviemakers, television and radio producers, advertising executives, and marketers merely reflect trends, beliefs, and desires that already exist in our culture, and to what extent do they consciously shape our culture to their own ends? In-depth interviews with ten executives from...http://books.google.com/books/about/Making_and_Selling_Culture.html?id=CCC45eRI9JcC&utm_source=gb-gplus-shareMaking and Selling Culture
