books.google.com - Marketing has been practiced for centuries around one central tenet: creating an effective message to potential customers so as to generate sales and profits. This method, while proven, is flawed by incompleteness: the message carries no value; only what is sold does. In recent decades, marketers added...http://books.google.com/books/about/The_Mind_Share_Market.html?id=CEwSycdvYDkC&utm_source=gb-gplus-shareThe Mind Share Market
