Survival @ E-speed: A Transformation Guide for Profitable Internet and Mobile CommerceLong-term E-business success depends on more than a few simple adjustments; it requires a top-to-bottom, organization-wide transformation. The hands-on Survival @ e-speed examines customer expectations in the e-business environment, looks at emerging best practices, and provides a step-by-step outline for achieving a successful transformation. It features a wide range of practical examples, worksheets, in-depth discussion of mobile portals, recommendations on how to speed up traditionally slow processes, and more. |
Contents
Better customer interactions | 21 |
Flexible product and service creation | 33 |
Match customer needs | 45 |
Copyright | |
20 other sections not shown
Common terms and phrases
achieve activities allow analysis applications approach areas back-office balanced scorecard Bank of Montreal banking bill buying call centre call-centre staff channels communication companies competencies competitors components contents costs create credit card customer behaviour customer interactions customer profiles customer relationship customer relationship management customer segments cycle data warehouse decision defined delivery Deutsche Bank digital cash discounts discussed document e-business e-business factory e-mail electronic Enterprise performance management example execution focus front-office handling identify implementation improve integration Internet intranet investment Key e-business objectives measurements mobile phone monitoring offer OLAP One-to-one marketing operations organisation outsourcing overall partners payment PeopleSoft personalised portal pro-active processes products and services response risk roadmap server service levels specific targets telecom touch points traditional transactions Treatment management treatment strategies trigger UMTS users value proposition various vendors worksheets