Designing for the Social Web (Google eBook)

Front Cover
Peachpit Press, Apr 7, 2010 - Computers - 192 pages
22 Reviews
No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application.

Inside, you’ll discover:
• The real reasons why people participate online and the psychology behind them
• The Usage Lifecycle—or how people use your web application over time
• How to get people past that trickiest of hurdles: sign-up
• What to do when you’ve launched a web application and nobody is using it
• How to analyze the effectiveness of your application screens and flows
• How to grow your social web application from zero users to 1000—and beyond

Designing for the social web is about much more than adding features. It’s about embracing the social interaction of the people who make you successful—and then designing smartly to encourage it.

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Review: Designing for the Social Web

User Review  - Davidkjelkerud - Goodreads

Basically applying social psychology to web app design. Heavy referencing to Cialdini and borrowing some ideas from persuasive technology field as well. Meaty and worthwhile parts on designing sign up and doing funnel analytics. Read full review

Review: Designing for the Social Web

User Review  - Neil Lachapelle - Goodreads

This is a really strong overview of Web 2.0 social network design. It dates back to an era when Myspace was dominant, and Facebook was a poor cousin, but it is nonetheless a very useful book. Porter ... Read full review

Selected pages


The Rise of the Social Web
A Framework for Social Web Design
Authentic Conversations
Design for Signup
Design for Ongoing Participation
Design for Collective Intelligence
Design for Sharing
The Funnel Analysis

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About the author (2010)

Massachusetts-based JOSHUA PORTER is a web designer, consultant, and blogger who has been building web sites for over a decade. His company, Bokardo Design, focuses exclusively on the interface design and strategy of social web sites and applications. Josh also publishes the popular blog,

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