The Art of Choosing (Google eBook)

Front Cover
Grand Central Publishing, Apr 1, 2010 - Business & Economics - 352 pages
45 Reviews
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.
  

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Review: The Art of Choosing

User Review  - Lee Sinclair - Goodreads

This is the first of three books I read about making choices/decisions. I probably enjoyed reading this one the most, perhaps because the topic was fresher since it was the first one I read, but I ... Read full review

Great Book

User Review  - Thomas Antony - Flipkart

A good book. Not an easy read but makes you review it again , the message sinks in slowly and surely . Nothing more to ask for. Read full review

All 16 reviews »

Contents

Past Is Prologue
CHAPTER ONE
II OF RATS AND MEN
III CHOICE ON THE MIND
IV THE PANTHER IN THE GILDED CAGE
V CHOOSING HEALTH HEALTHY CHOOSING
VI TELLING STORIES
CHAPTER TWO
CHAPTER SIX
II BACK TO THE DRAWING BOARD
III THE GOLDEN MEAN
IV THE ROAR OF PLENTY
V OPEN SESAME
VI THE WELLORGANIZED CHOICE
CHAPTER SEVEN
II THE JULIE DILEMMA

II A MATTER OF FAITH
III THE INDIVIDUAL AND THE COLLECTIVE
IV A TALE OF TWO WEDDINGS
V MINE YOURS AND OURS
VI IN THE EYE OF THE BEHOLDER
VII FEEL FREE
VIII THE END OF TOLERANCE
CHAPTER THREE
II DO YOUR THING
III I AM UNIQUE JUST LIKE EVERYONE ELSE
IV THE RIGHT CONSISTENCY
V DO YOU SEE WHAT I SEE?
VI MUCH OBLIGED
CHAPTER FOUR
II THE MARSHMALLOW MATTER
III PLAYING BY THE RULES
I
II
III
IV
IV THE EXPERTS EYE
V THE TROUBLE WITH HAPPINESS
CHAPTER FIVE
II YOU SAY CHICKEN I SAY EGG
III THERE IS A DIFFERENCE
IV THE RED PILL
V YOUR BRAIN ON COKE
VI THE 500POUND GORILLA IN THE ROOM
VII NETWORK
III SUSANS CHOICE
IV THE COSTS OF COMPARISON
V BETWEEN A ROCK AND A HARD CHOICE
VI THE RED BUTTON SYNDROME
VII GOVERNING REACTANCE
VIII LASHING OURSELVES TO THE MAST
Epilogue
Afterword
2
4
5
7
Acknowledgments
Notes
CHAPTER II A STRANGER IN STRANGE LANDS
CHAPTER III SONG OF MYSELF
CHAPTER IV SENSES AND SENSIBILITY
CHAPTER V I ROBOT?
CHAPTER VI LORD OF THE THINGS
CHAPTER VII AND THEN THERE WERE NONE
EPILOGUE
Bibliography
ABOUT TWELVE
Contents
About the Author
Acclaim forTHE ART OF CHOOSING
Copyright
Copyright

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