Strategic Thinking: An Executive Perspective
Technology and global events are changing the corporate environment at a furious pace. For a corporation to succeed, it must keep up with these changes and with new ways of strategic thinking. This book is one of the only brief, up-to-date, truly readable overviews of the field of strategy - an ideal companion volume to case analysis. It is more comprehensive than other texts, which focus only on a particular aspect of strategy or deal strictly with more tactical operational issues. *Treatment of change and uncertainty - Examines the importance of changes in a firm's external strategic environment and the impact of evolutionary forces on strategy formulation. *Resource-based perspective encompassing strategic, physical, financial, and human resources *Assesses internal resources/capabilities to determine what strategies a company can and should pursue successfully *Global perspective - Examines the driving forces behind the emerging global economy and its effects on industry. *Examination of the opportunities and risks associated with global competition - Identifies the principal dimensions of a global strategy. *Coverage of where and how business units within specific industries s
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