The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking

Front Cover
Pelican Publishing, 1996 - Business & Economics - 287 pages
5 Reviews
How do you ethically direct others toward your point of view? Understanding precisely what they are thinking is the first step. Using techniques from hypnosis, neurolinguistic programming, the Bible, and the greatest salespeople in history, Kevin Hogan teaches you the skills of persuasion. This knowledge will empower you to improve loving relationships, get the best price on an automobile, save thousands on a home, and increase sales in dramatic fashion! Share the most powerful tools, strategies, and techniques of persuasion already used by winning political candidates, multimillion dollar television ministers, and some of the world's most powerful people. Begin your journey to understanding why we do things and how to persuade others to our way of thinking.
  

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Review: The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking

User Review  - Dr.maeen - Goodreads

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Review: The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking

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Very informative book! I really enjoyed it Read full review

Contents

Acknowledgments
27
OutcomeBased Thinking
29
Persuasion Techniques
65
The Impact of Nonverbal
95
How to Get
115
Instant Rapport
167
Powerful Presentations Made Easy
187
WINWIN
215
The Structure of Persuasion
221
Master Persuader Part I
247
Master Persuader Part II
259
Appendix A Ethics
267
Appendix B Brainwashing
271
Glossary
279
Bibliography
283
Copyright

Mastering Advanced Persuasion Techniques
219

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About the author (1996)

Kevin Hogan is a national public speaker and founder of Success Dynamics Foundation, a nonprofit organization that strives to teach schoolchildren about making correct choices about drug use. An expert on body language, he is sought after by the media and even has interepreted President Clinton's demeanor during a televised speech for the New York Post . He holds a doctorate of clinical hypnotherapy from American Institute of Hypnotherapy (Irvine, California) and a Ph.D. in metaphysics from the American Institute of Holistic Theology (Youngstown, Ohio). Dr. Hogan has a clinical hypnotherapy practice and sees clients daily. He resides in Eagan, Minnesota.

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