Production for Graphic Designers

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Laurence King Publishing, 2005 - Graphic arts - 272 pages
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Computer technology has completely revolutionized the work of graphic designers, printers, and print production professionals. To keep pace with these far-reaching changes, Production for Graphic Designers is set firmly in the digital age. This revised fourth edition embraces all the new and emerging technologies in graphics and print production, comprehensibly explaining the prepress and printing processes from traditional letterpress to the latest on-press CtP (computer-to-plate) digital offset and on-demand colour printing. It also covers new workflows and spells out the many acronyms encountered by today's designers. As well as covering print, it provides an authoritative guide to working in digital media, particularly the internet. There are also additional feature spreads on key graphic designers Bruce Mau, Paul Rand, Chris Ware and Pentagram.
  

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On page 39, the author discusses the kerning IBM selectric. Interesting from a "Dan Rather AWOL Bush Hoax" standpoint.

Contents

Preface
9
studio equipment
21
Text type
27
Design Trailblazers Chris Ware
98
Design Trailblazers Lucille Tenazas
112
Design Trailblazers Paul Rand
126
Choosing a System
136
Design Trailblazers Bruce Mail
152
Design Trailblazers David Carson
168
Design Trailblazers Pentagram
200
Design Trailblazers Malcolm Garrett
222
Design Trailblazers Tomato
248
Abbreviations and Acronyms
261
Picture Credits
272
Copyright

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