Advanced Web Metrics with Google Analytics

Front Cover
Wiley, Jul 28, 2008 - Computers - 364 pages
9 Reviews
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.

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Review: Advanced Web Metrics with Google Analytics

User Review  - David - Goodreads

I should caveat this rating by saying those 4 stars are for the book when read back in 2009-2010. Since that time, the changes in GA have rendered much of this book null and / or incomplete. That said ... Read full review

Review: Advanced Web Metrics with Google Analytics

User Review  - Matej Latin Latin - Goodreads

I'm currently reading the 3rd edition. So far so good. Read full review

About the author (2008)

Brian Clifton, Ph.D., leads the Google Web Analytics team for Europe, the Middle East, and Africa. He is a noted web analytics and search engine marketing expert who speaks at industry trade shows (including Search Engine Strategies, Emetrics Summit, and Search Marketing World), maintains a blog on web metrics and Google Analytics (www.advanced-web-metrics.com), and has written numerous white papers.

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