Printers' Ink, Volume 114 (Google eBook)

Front Cover
Decker Communications, Incorporated, 1921 - Advertising
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Contents

Some Needed Reforms in TradeMark Procedure Chauncey P Carter
49
Helping Salesmen Find Themselves S C Lambert
53
Laying the Groundwork for a Cooperative Campaign Martin Hastings Jr
57
Adding an Allied Product Leads to New Market
61
How Knitted Outerwear Makers Hope to Boost Trade G Dudley Ward
65
Advertising to Develop a New Business Street
69
How the Advertising Manager Sold the Salesman Carl Percy
73
Lure of History Draws Tourists to Southern Pacific
77
What It Costs to Stop Advertising Mac Martin
81
Workers Cease to Be Buyers When Production Fails
89
Showing Retailers How to Learn Truth about Themselves
91
Advertising Fills in Wide Sales Gap by Changing Custom G A Nichols
97
Prestige Brings Department Store Concrete Results
99
Here at Last An Understandable Bank Statement
100
San Diego Counts Noses to Show Advertising Returns
105
Sells Diamond Tools But Advertises Service Wallace Blood
117
Keeping Up DealerMorale Roy W Johnson
121
Advertising to Dig Up Complaints from Customers
133
Human Engineering in Production Eugene Wera
145
Editorials
154
Why Trade Associations Should Stay Out of the Publishing Business 57
44
Well What Does Constitute a Good Idea? A L Townsend 73
73
Dont Let Your Salesmen Take Overly Large Orders 81
81
Life Insurance Copy Paves Way for Salesmen 101
101
Prodded by Dull Times Finds Success in New Outlets Edward T Tandy 107
107
The High Cost of Duplicate Buying R L Bur dick 3
3
The Reason Why Advertising Must Be Okayed by More Than One Man 17
17
How Advertising Is Making a Nation of BackYard Gardeners 96
96
Buying Back Products to Hold a Market S C Lambert 109
109
Mr Moore Sees It Through 112
112
Advertise to Overcome Prejudice againstDepartment Store Employment 118
118
Traffic Regulations of Advertising Shipped with Merchandise 126
126
Selling Soft Water Grows into a Big Industry Martin Hussobee 133
133
The Little Schoolmasters Classroom 160
160
Copyright Label May Prove Priority of TradeMark 20
20
How Advertising Stabilized Prices in Up and Down Markets 33
33
Group Advertising Helps Cash In on GoodWill G A Nichols 41
41
Interesting the Salesman in His Own Job W Livingston Lamed 53
53
How to Rouse the Indifferent Retail Clerk C P Russell 61
61
The Three Cs of Export Credit Granting B B Tregoe 73
73
Getting GoodWill for the Gas Man 81
81
How to Locate Articles in Back Issues of Printers Ink 120
120
Cancellations Cause Manufacturer to Sell Goods Direct G A Nichols 3
3
Whadye Mean Highbrow? Earnest Elmo Calkins 12
12
To Reduce the Heavy Excess Baggage Charges G Condon 25
25
The Pet Worry of One Advertising Manager R M Rhodes 33
33
Emphasize Price as Big Selling Argument C Hendricfaon 41
41
Putting Over Technical Facts to Women A V Farrington 49
49
Where Is Betail MailOrder Business the Thickest? 53
53
Is Your Catalogue Problem Discussed Here? 65
65
Why Do People Stop Buying Certain Goods? W Livingston Earned 73
73
What to Do When Product Is Near Losing Identity C M Harrison 73
73
Protecting Expiration of Patent Rights by Advertising 81
81
Advertising Practices in the Electrical Industry 95
95
Making the Lowly Spud a Table Aristocrat Margaret A Bartlett 101
101
Bank Advertisements Used as Text in Public Schools James M Conklin 109
109
Ingenious Helps Overcome Dealer Inertia 113
113
How Big Companies Are Using Employees Magazines Peter F OShea 118
118
Where Advertising and HighPriced Dollars Wont Mix G A Nichols 124
124
Americas World Neighbors Introduced by Advertising S C Lambert 125
125
Credit Mens Recommendations on How to Reduce Cancellations 133
133
MailOrder as an Expedient to Tide Over Dull Times 138
138
A Selected List of House Magazines 137
142
The Reincarnation of Advertising Characters W Livingston Lamed 150
150
Things to Remember in Seeking LatinAmerican Trade E C Conmrer 152
152
Cooperative Farm Marketing Brings Prosperity J F Langner 161
161
Editorials 182
182
National Commission Arranges for Convention 134
134
Should Wages Be Cut? P L Burkhard 141
141
Europe Favors Advertised Money Orders Harry Thompson Mitchell 149
149
A Selected List of House Magazines 157
157
Editorials 162
162
Editorials 166
166
Flavor as an Advertising Asset L E Firth
168
The Little Schoolmasters Classroom 168
176
186
186
The Little Schoolmasters Classroom 172
172
Winning Over the Territory That Balks Ray Giles 17
17
Easy Credit Causes Retail Failures J E Bullard 25
25
A B C to Seek Abolition of Government Statement of Circulation 33
33
The Publics Hunger for Fact Advertising A L Townsend 53
53
Scuttle the Merchant Marineor Advertise S C Lambert 61
61
Better Business Bureaus to Form National Organization 73
73
Personalizing a Machinery Store Paul B Findley
81
How to Get a List of Dealers When You Sell Only through Jobbers 89
89
Does Our Tax System Make Prosperity a Rainbow? 101
101
Farmers Organizations Tire of Cooperative Store 113
113
Advertising Dramatics P K Marsh 122
122
New Educational Campaign for Wallpaper 129
129
Sales Relationship on a Personal Basis Leon Allen 132
132
Is There Such a Thing as an Optimum Sales Point? 141
141
Revised Sales Unit Stiffens Backbone of Industry Willis Brindley 145
145
The Human Equation in Business Glenn G Munn 149
149
Editorials 154
154
Editorials 158
158
Summary of Advertising in Magazines for March 165
165
Editorials 174
174
Summary of Advertising in Magazines for January 189
189
The Little Schoolmasters Classroom 192
192
Printers Inks FourYear Record of January Advertising 194
19
The Little Schoolmasters Classroom lg
160
The Little Schoolmasters Classroom 160
160

Common terms and phrases

Popular passages

Page 25 - It utterly rejects not only all unmeaning pomp, but all low, cant phrases, and loose, unconnected, slipshod allusions. It is not to take the first word that offers, but the best word in common use ; it is not to throw words together in any combinations we please, but to follow and avail ourselves of the true idiom of the language.
Page 25 - IT is not easy to write a familiar style. Many people mistake a familiar for a vulgar style, and suppose that to write without affectation is to write at random. On the contrary, there is nothing that requires more precision, and, if I may so say, purity of expression, than the style I am speaking of.
Page 131 - Commissioners as permanent tribunals to regulate public utilities with fairness to all concerned. Facts as to the past and studies as to the future, the Bell Companies find are essential to the proper management and development of their business. This information is open to study by these Commissioners and through them by the public generally. The solution of the problem of building up and maintaining the public utilities, which is of the greatest importance to the people of this country, is assured...
Page 108 - People will endeavor to forecast the future and to make agreements according to their prophecy. Speculation of this kind by competent men is the self-adjustment of society to the probable. Its value is well known as a means of avoiding or mitigating catastrophes, equalizing prices and providing for periods of want.
Page 113 - From a second-story window the sign "WP Kennicott, Phys. & Surgeon," gilt on black sand. A small wooden motion-picture theater called "The Rosebud Movie Palace.
Page 131 - States have the most efficient and most economical telephone service in the world. •BELL SYSTEM* , AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES One Policy, One System, Universal Service, and all directed toward Better Service...
Page 109 - Gopher Prairie, Minnesota." But its Main Street is the continuation of Main Streets everywhere. The story would be the same in Ohio or Montana, in Kansas or Kentucky or Illinois, and not very differently would it be told Up York State or in the Carolina hills.
Page 49 - Nevertheless, the protection of these marks shall not be refused to any association the existence of which is not contrary to the law of the country of origin, on the ground that such association is not established in the country where protection is sought or is not constituted according to the law of the latter country.
Page 25 - Or to give another illustration, to write naturally is the same thing in regard to common conversation, as to read naturally is in regard to common speech. It does not follow that it is an easy thing to give the true accent and inflection to the words you utter, because you do not attempt to rise above the level of ordinary life and colloquial speaking. You do not...
Page 113 - Sam Clark's Hardware Store. An air of frankly metallic enterprise. Guns and churns and barrels of nails and beautiful shiny butcher knives. Chester Dashaway's House Furnishing Emporium. A vista of heavy oak rockers with leather seats, asleep in a dismal row. Billy's Lunch. Thick handleless cups on the wet oilclothcovered counter. An odor of onions and the smoke of hot lard. In the doorway a young man audibly sucking a toothpick.

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