Brick & Mortar Shopping in the 21st Century

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Tina Lowrey
Taylor & Francis, Sep 12, 2007 - Business & Economics - 312 pages
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This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical' shopping? Which methodologies best capture moderators and mediators of various shopping behaviors?

This volume advances the field of consumer psychology by covering the e-tail vs. traditional retail discussion from a 21st Century perspective. Topics include:

  • experiential retail
  • mood and cognition effects during shopping
  • new findings relevant to retail strategy
  • methodological innovations for studying shopping
  • social identity variables that impact shopping
  • third party influences on shopping decisions
  • synergies between brick and mortar retailers and their electronic counterparts.

This volume will be of interest to both marketing professionals and graduate students in the areas of advertising, retailing, consumer behavior, marketing communications and psychology.

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Brick & Mortar Shopping in the 21st Century
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Titolo: Brick & Mortar Shopping in the 21st Century; Redattore: Tina M. Lowrey; Editore: Lawrence Erlbaum Associates; Data di Pubblicazione: Ottobre 2007 ...
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Georg-August-Universität Göttingen - Marktforschung
Brick & Mortar Shopping in the 21st Century. New York: Lawrence Erlbaum Associates, pp. 221-241. [Download] Silberer, G. (2008). ...
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Brick & Mortar Shopping in the 21st Century. Por Lowrey, Tina M., ,. Precio: 63 USD Pasta Dura - 320 Páginas (Agosto 2007) Lawrence Erlbaum Associates ...
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In drawing together the... Published October 24th 2007 by Lawrence Erlbaum Associates. more information about Brick & Mortar Shopping in the 21st Century ...
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