Museum Management

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Kevin Moore
Psychology Press, 1994 - Business & Economics - 298 pages
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Collecting a selection of essential writings by some of the leading authors in the field, Kevin Moore examines the developments in, and effectiveness of, museum management in a world dominated by new and exciting heritage and leisure attractions.

The selected papers in Museum Management outline the development of museum management to date, the challenges museums currently face, and the key areas of future development in management and marketing practice, and addresses:

  • strategic management issues: policy formulation, corporate planning and performance measurement
  • human resource management
  • financial management
  • the importance of marketing.

This volume is an invaluable introduction to the key issues, controversies and debates in the subject. It will be essential reading for all students, museum managers and staff who need to keep up to date with latest developments in this field.

  

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Contents

VI
15
VII
22
VIII
31
IX
41
X
52
XI
72
XII
88
XIII
95
XXII
173
XXIII
193
XXIV
212
XXV
216
XXVI
232
XXVII
249
XXVIII
256
XXIX
262

XIV
104
XV
115
XVI
120
XVII
128
XVIII
132
XIX
141
XX
148
XXI
156
XXX
265
XXXI
274
XXXII
280
XXXIII
288
XXXIV
290
XXXV
294
Copyright

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Page 4 - T'HE principal object of management should be * to secure the maximum prosperity for the employer, coupled with the maximum prosperity for each employe'. The words "maximum prosperity...
Page 7 - We might be tempted to reply: "Figure out your value system. Decide what your company stands for. What does your enterprise do that gives everyone the most pride. Put yourself out ten or twenty years in the future: what would you look back on with greatest satisfaction?

References to this book

Heritage Marketing
Shashi Misiura
No preview available - 2006
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