Management Information Systems
This new Seventh Edition is designed for business students who are or who will soon become business professionals in the fast changing business world of today. The goal of this text is to help business students learn how to use and manage information technologies to revitalize business processes, improve business decision making, and gain competitive advantage. Thus it places a major emphasis on up-to-date coverage of the essential role of Internet technologies in providing a platform for business, commerce, and collaboration processes among all business stakeholders in today’s networked enterprises and global markets. The benchmark text for the syllabus organized by technology, this text appraoches the material from a managerial perspective. O’Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize and enhance the explanation.
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The Fundamental Roles of IS in Business
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analysis application software automation browsers business applications business partners business processes business professionals business value business/IT challenges chapter collaboration communications company's competitive advantage components computer system concepts corporate cost create customer relationship management data mining data resources data warehouse database management decision support devices disk e-business e-commerce e-mail eBay electronic commerce employees end users enterprise resource planning ERP systems example expert system extranets Figure files functions global hardware implementation information systems information technology integrated Internet Internet technologies intranets inventory language Linux mainframe major management systems manufacturing marketing Microsoft million monitor operating system organization packages percent performance planning portal problems programs Real World retail says servers Source spreadsheet storage strategic suppliers supply chain management telecommunications networks tion transaction processing types Web-based wireless