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achieve action activities anxiety athletes automatically become behavior believe better Bjorn Borg breathing Brendan Foster challenge championship thinking coach cognitive competition confidence cope counter Craig Virgin DON SCHOLLANDER drill effortful performance event example expectancy experience focus formance GARY PLAYER getting going habits hard hurt images imaginal practice important improve incentive increased instructions intentionally Jimmy Connors keep kenny moore kind of thinking labels long-term goals look mance Mike Bruner motivation to train muscle groups nervous Olympic outcome pain and fatigue payoff physical play poor performances poorly preparation psychological reach your goals rehearse relaxation-tension contrasts remind response result rewards Runner's World self-instructional methods self-statements self-talk sensations set goals set your goals Similarly situation skills someone speed skating Sports Illustrated Sports Psychology strategies success swimmer swimming techniques tend tennis tense tension terrible things thoughts tion tive worry