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The Significance of Customer Behaviour to the Businessman
Problems and Opportunities
Approaches to the Study of Customer Behaviour
9 other sections not shown
A. C. Nielsen Ad-iness advertising message American and/or approach to market ASPECTS OF CUSTOMER attitude change attitudes towards advertising audience Bauer and Greyser brand loyalty brand's market continuum branded product brands of tea Britain British businessmen buyer Canada Canadian Chapter components conducted consumer behaviour consumption countries customer behaviour discussed dissonance effective example existence favourable individual individual's industrial market influence innovators intent-to-buy involved large numbers magazines Market Continuum Model market segmentation market share marketing mix MASS COMMUNICATION move opinion leaders percentage personal selling population POST-PURCHASE BEHAVIOUR potential customers product category product or service prospects PURCHASE AND POST-PURCHASE Reactions to Advertising reference groups relate relatively repurchase stages research findings respondents rival brands Scotch whisky sex in advertising SIGNIFICANCE OF CUSTOMER situation social class SOCIOLOGICAL ASPECTS Source specific spectrum Magazine Table taste theory United Kingdom users various Wilfrid Laurier University writers