Marketing and customer behaviour

Front Cover
Pergamon Press, 1972 - Business & Economics - 143 pages
0 Reviews

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

The Significance of Customer Behaviour to the Businessman
1
Problems and Opportunities
16
Approaches to the Study of Customer Behaviour
24
Copyright

9 other sections not shown

Common terms and phrases

Bibliographic information