Marketing and Customer Behaviour |
Contents
The Significance of Customer Behaviour to the Businessman | 1 |
Problems and Opportunities | 16 |
Approaches to the Study of Customer Behaviour | 24 |
Copyright | |
9 other sections not shown
Common terms and phrases
A. C. Nielsen AD-INESS advertising message American and/or approach to market attitude change attitudes towards advertising audience Bauer and Greyser brand loyalty brand's market continuum branded product brands of tea Britain British businessmen buyer Canada Canadian Chapter commercial components conducted consumer behaviour consumption countries customer behaviour discussed dissonance effective example existence favourable individual individual's industrial market influence innovators INTENT-TO-BUY involved large numbers magazines Market Continuum Model market segmentation market share marketing mix mass communication move opinion leaders percentage personal selling population post-purchase potential customers product category product or service prospects purchase Reactions to Advertising reference groups relate relatively REPURCHASE stages research findings respondents rival brands Scotch whisky SEX IN ADVERTISING situation social class sociological Source specific spectrum Magazine TABLE taste tend theory unfavourable United Kingdom University of Bradford users various Wilfrid Laurier University writers