Communication Theory: Media, Technology and Society

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SAGE, Apr 23, 2005 - Language Arts & Disciplines - 255 pages
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This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities).

  

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Contents

Theories of Broadcast Media
20
Theories of Cybersociety
44
The Interrelation between Broadcast
83
Interaction versus Integration
122
Telecommunity
167
References
226
Index
244
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About the author (2005)

David Holmes is a Lecturer in Communications and Media, Monash University

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