It's Not about You: A Little Story about what Matters Most in Business

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Portfolio/Penguin, 2011 - Business & Economics - 127 pages
22 Reviews

From the acclaimed, bestselling authors of The Go-Giver, a new parable about leadership and the power of positive persuasion.

In this inspirational parable, we meet Ben, a young manager charged with persuading five hundred employees of a struggling chair manufacturer to agree to a merger as a way out of their financial woes. Facing what seems like an impossible uphill climb, Ben seeks the advice of Claire, an old friend, who introduces him to an eccentric elderly lady known simply as Aunt Elle.

Over the course of the week leading up to the crucial vote, Aunt Elle teaches Ben about the power of influence and positive persuasion. Ben also meets with each of the manufacturer's four top executives in an effort to sway them to his side, and instead comes away from each meeting with a different leadership lesson. But it's not until Ben reflects on his own experiences that he learns the critical principle so many people in positions of power fail to grasp: it's not about me, it's about you.

Written with the same light touch that made The Go-Giver a hit, this book is sure to resonate with anyone who wants to understand genuine leadership and subtle influence.

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Review: It's Not About You: A Little Story About What Matters Most in Business

User Review  - Kevin Eikenberry - Goodreads

This book follows the same model (it's a very readable business parable) as The Go Giver, yet focuses more on influence, persuasion and leadership. The story follows a young manager who is trying to ... Read full review

Review: It's Not About You: A Little Story About What Matters Most in Business

User Review  - Christine Swenson - Goodreads

It's a very engaging book that covers a principle that has been forgotten or overlooked. It's helped me refocus how to better serve my clients. I enjoy audio books when read by the author. Read full review

About the author (2011)

Bob Burg and John David Mann are the coauthors of The Go-Giver and Go-Givers Sell More. A former top sales professional, Burg is a sought-after speaker and the author of Endless Referrals. Mann has been writing about business, leadership and the laws of success for more than twenty-five years.

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