The Design of Sites: Patterns, Principles, and Processes for Crafting a Customer-centered Web Experience

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Addison-Wesley Professional, 2003 - Computers - 762 pages
11 Reviews
-- Improve your Web site step-by-step - and boost customer satisfaction and retention.

-- Patterns for e-commerce, internationalization, site-branding, education, and more.

-- Optimize home pages, layout, navigation, usability, and performance.

Based upon extensive, ground-breaking research, The Design of Sites introduces a comprehensive, pattern-based approach to making web sites truly customer-centered. Using the 101 patterns presented here, Web and business professionals can learn from the industry's experience and best practices, and dramatically improve customer satisfaction and retention. The authors have chronicled visitors' behavior to find the patterns that emerge from experiences ranging from navigation to e-shopping, and to discover how individual site visits fit into users' larger goals of finding information and making purchasing decisions. Drawing on this research, The Design of Sites introduces proven principles, processes, and patterns for building customer-centered Web sites. Their patterns encompass virtually every key issue, including: creating powerful home pages; managing content; simplifying layouts and navigation; optimizing performance, and much more. For all Web designers, developers and decision-makers seeking to maximize the business value of their Web sites.

  

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Review: The Design of Sites: Patterns for Creating Winning Web Sites

User Review  - Daun - Goodreads

A useful reference book that gets opened a least 3x a month. Mine is falling apart from use. Read full review

Review: The Design of Sites: Patterns for Creating Winning Web Sites

User Review  - Natalie - Goodreads

This is a good reference book for any web designer. Read full review

Contents

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About the author (2003)

Douglas van Duyne is senior director of customer experience products and design at Keynote Systems, the worldwide leader in Web performance measurement and management systems. He was the cofounder, president, and CEO of NetRaker, a leader in customer experience management solutions, prior to NetRaker's acquisition by Keynote in April 2004. Doug has more than twenty years of entrepreneurial, management, and software design experience.

Doug's management experience includes positions at GO Corporation, an early portable computing developer, and software product design at KidSoft, a pioneering e-commerce company before the advent of Web-based shopping. As principal of Dune Design Group, Inc., he consulted on major Web site design projects for Intel, Safeway, Cooking.com, and healthshop.com.

Doug studied computer science, physics, visual arts, and music at the University of California, Berkeley, and he has a B. S. in computer science.

James A. Landay is a professor of computer science at the University of California, Berkeley, where he teaches courses in human-computer interaction. He is also the CTO and cofounder of NetRaker.

Jason I. Hong is a researcher at the University of California, Berkeley. He has worked at IBM Research, Fuji Xerox Palo Alto Laboratories, and Xerox Research, and is a consultant for eDealFinder.com.



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