The New Influencers: A Marketer's Guide to the New Social Media (Google eBook)

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Linden Publishing, May 1, 2009 - Business & Economics - 236 pages
6 Reviews
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity?and credibility?with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, asaare simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.
  

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Review: The New Influencers: A Marketer's Guide to the New Social Media

User Review  - Teena in Toronto - Goodreads

I find the whole of concept of social media and how far we have come in so little time fascinating! And this was an excellent book which covered the subject very well. The various topics include ... Read full review

Review: The New Influencers: A Marketer's Guide to the New Social Media

User Review  - Ron Arden - Goodreads

Good understanding of how individuals have become the new influencers because of the internet and social media tools. Read full review

Contents

The Origins of Social Media
1
From Chaos Structure
15
The Enthusiasts
33
Influencer ProfileThe Gadget King
57
Measures of Influence
63
Corporate Conversations
79
Influencer ProfileThe Corporate Renegade
103
Small Is Beautiful
113
Tools of the Trade
163
Influencer ProfileThe Toolmaker
173
Going Viral
179
Influencer ProfileThe Guerilla
191
Next Steps
195
Appendix AThe Numbers
207
Appendix BLeveraging Technology
209
Glossary
219

Putting Public Back Into Public Relations
123
Influencer ProfileThe Marketer
135
The Talkers
139
Influencer ProfileThe Sound Man
157
Index
225
About the Author
238
Copyright

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About the author (2009)

Paul Gillin is a social media marketing consultant. He was the founding editor of Computerworld and TechTarget and has been reporting on the impacts of technology and media for more than 25 years. He lives in Framingham, Massachusetts. Geoffrey A. Moore is the bestselling author of Dealing with Darwin and Living on the Fault Line. He is a cofounder and managing director of TCG Advisors and a venture partner at Mohr Davidow Ventures. He lives in San Francisco.

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