The New Influencers: A Marketer’s Guide to the New Social MediaExploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed. |
From inside the book
Results 1-5 of 13
Page xi
... MySpace.com, a social networking site targeting teens, grew from nothing to almost 100 million users between 2004 and 2006. YouTube.com and more than fifty other videosharing services began to change the television landscape by giving ...
... MySpace.com, a social networking site targeting teens, grew from nothing to almost 100 million users between 2004 and 2006. YouTube.com and more than fifty other videosharing services began to change the television landscape by giving ...
Page xv
... MySpace. Research firm Frank N. Magid Associates looked at the media habits of the 79 million Americans between the ages of 9 and 28 and concluded that they consume twenty hours worth of media a day in seven hours of actual time. They ...
... MySpace. Research firm Frank N. Magid Associates looked at the media habits of the 79 million Americans between the ages of 9 and 28 and concluded that they consume twenty hours worth of media a day in seven hours of actual time. They ...
Page 5
... media world. “Thousands of new Web communities have popped up offering twists on MySpace and YouTube,” wrote Washington Post technology columnist Leslie Walker in a retrospective article in August 2006. “Partly,. 5 Origins of Social Media.
... media world. “Thousands of new Web communities have popped up offering twists on MySpace and YouTube,” wrote Washington Post technology columnist Leslie Walker in a retrospective article in August 2006. “Partly,. 5 Origins of Social Media.
Page 26
... entries. Parson's messages are so thoughtful and powerful, however, that. 3. Parsons is profiled in more depth in the chapter on business blogging. 1.Actually, MySpace users watched 1.4 billion videos in July of. 26 The New Influencers.
... entries. Parson's messages are so thoughtful and powerful, however, that. 3. Parsons is profiled in more depth in the chapter on business blogging. 1.Actually, MySpace users watched 1.4 billion videos in July of. 26 The New Influencers.
Page 29
... MySpace and YouTube. These phenomenally popular sites have created models for Web 2.0 interaction and have spawned hundreds of imitators, but their influence is still limited to very specific markets, mostly those favored by teenagers ...
... MySpace and YouTube. These phenomenally popular sites have created models for Web 2.0 interaction and have spawned hundreds of imitators, but their influence is still limited to very specific markets, mostly those favored by teenagers ...
Contents
| 1 | |
| 15 | |
| 33 | |
Influencer ProfileThe Gadget King | 57 |
Measures of Influence | 63 |
Corporate Conversations | 79 |
Influencer ProfileThe Corporate Renegade | 103 |
Small Is Beautiful | 113 |
Tools of the Trade | 163 |
Influencer ProfileThe Toolmaker | 173 |
Going Viral | 179 |
Influencer ProfileThe Guerilla | 191 |
Next Steps | 195 |
Appendix AThe Numbers | 207 |
Appendix BLeveraging Technology | 209 |
Glossary | 219 |
Putting Public Back Into Public Relations | 123 |
Influencer ProfileThe Marketer | 135 |
The Talkers | 139 |
Influencer ProfileThe Sound Man | 157 |
Index | 225 |
About the Author | 238 |
Other editions - View all
The New Influencers: A Marketer's Guide to the New Social Media Paul Gillin No preview available - 2007 |
The New Influencers: A Marketer's Guide to the New Social Media Paul Gillin No preview available - 2009 |
Common terms and phrases
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