The New Influencers: A Marketer’s Guide to the New Social MediaExploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed. |
From inside the book
Results 1-5 of 39
Page i
... magazine “Everything you ever wanted to know about social media rests safely inside the mind of Paul Gillin—lucky for us he's willing to share.” —Ragan's Web Content Report “The New Influencers...is one of those landmark books that has ...
... magazine “Everything you ever wanted to know about social media rests safely inside the mind of Paul Gillin—lucky for us he's willing to share.” —Ragan's Web Content Report “The New Influencers...is one of those landmark books that has ...
Page ix
... Magazine, indulged me with early assignments that helped develop my knowledge in this area and gave me a standing column that I continue to use as an opportunity to stay engaged. I am indebted to Quill Driver Books and publisher Steve ...
... Magazine, indulged me with early assignments that helped develop my knowledge in this area and gave me a standing column that I continue to use as an opportunity to stay engaged. I am indebted to Quill Driver Books and publisher Steve ...
Page xi
... magazine editor Chris Anderson crystallized the power of this emerging media in an article entitled “The Long Tail.” Anderson demonstrated how the power of the Internet was in its ability to serve small groups of people organized around ...
... magazine editor Chris Anderson crystallized the power of this emerging media in an article entitled “The Long Tail.” Anderson demonstrated how the power of the Internet was in its ability to serve small groups of people organized around ...
Page xii
... magazine in June 2006. “Excellence in media was pretty much defined by gross ratings points levels and costs per thousand.” The waste was incredible, but there was no alternative in a market that had no way to efficiently speak to ...
... magazine in June 2006. “Excellence in media was pretty much defined by gross ratings points levels and costs per thousand.” The waste was incredible, but there was no alternative in a market that had no way to efficiently speak to ...
Page xiv
... magazine: As customers, Gen X-ers and Gen Y-ers are more volatile and high-maintenance than any other generation in history. They are voracious in their desire for immediate information and have sophisticated behavioral approaches to ...
... magazine: As customers, Gen X-ers and Gen Y-ers are more volatile and high-maintenance than any other generation in history. They are voracious in their desire for immediate information and have sophisticated behavioral approaches to ...
Contents
1 | |
15 | |
33 | |
Influencer ProfileThe Gadget King | 57 |
Measures of Influence | 63 |
Corporate Conversations | 79 |
Influencer ProfileThe Corporate Renegade | 103 |
Small Is Beautiful | 113 |
Tools of the Trade | 163 |
Influencer ProfileThe Toolmaker | 173 |
Going Viral | 179 |
Influencer ProfileThe Guerilla | 191 |
Next Steps | 195 |
Appendix AThe Numbers | 207 |
Appendix BLeveraging Technology | 209 |
Glossary | 219 |
Putting Public Back Into Public Relations | 123 |
Influencer ProfileThe Marketer | 135 |
The Talkers | 139 |
Influencer ProfileThe Sound Man | 157 |
Index | 225 |
About the Author | 238 |
Other editions - View all
The New Influencers: A Marketer's Guide to the New Social Media Paul Gillin No preview available - 2007 |
The New Influencers: A Marketer's Guide to the New Social Media Paul Gillin No preview available - 2009 |
Common terms and phrases
advertising audience become blog bloggers blogosphere build called campaign Chapter consumer conversation corporate cost create customers developers discussion don’t downloads e-mail early employees enthusiasts entry example experience fact Ferrari friends give Google hundred idea important industry influence interesting Internet interview issues It’s launched leading less listen look mainstream media marketing means Microsoft million months never organization percent podcasts popular promote publishing quickly readers reason relations reporters respond says share social media standards story success tags talk tell there’s things topic trying turned understand users views viral voice week write