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achievement test addition of integers AERA American Educational Research analysis applied approach appropriate assessment Attitudes behavior capabilities Chicago classroom cognitive College concepts content units content validity course criteria criterion Cronbach curricula curriculum development curriculum evaluation curriculum hierarchy curriculum sequence defined described discussed educa educational evaluation educational instruments Educational Measurement educational objectives educational program Educational Psychology Educational Testing Service EVALUATION STRATEGIES example experimental factors field Florida State University formative evaluation formulated Gagne generalizability goals Hawthorne effect identify important improvement intrinsic evaluation involved kind knowledge learner learning material ment method Michael Scriven Monograph National Education Association operationalist particular pay-off evaluation performance possible problem procedures process research Psychological psychotherapy pure pay-off Rand McNally riculum role Science SCRIVEN skills social specific stage structure summative evaluation task teacher teaching instrument techniques terminal objectives textbooks tion Tyler understanding unit of content University value judgments variables