Theories of Mass Communication |
Contents
2Society and the Mass Press | 15 |
3Sociocultural Influences on | 34 |
4The Social Context of the Broadcast | 63 |
Copyright | |
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advertising American attitudes audience members basic behavior broadcast cable cable television cablevision camera obscura catharsis century chapter chicken communica communication process communicative act complex components cultural David Sarnoff dependency theory devices division of labor economic effects electrical Elihu Katz example factors film functions given groups household human Ibid ideas impact important increase industrial influence information utilities kind learning low-taste major mass communication mass media mass press mass society means media content media messages media systems medium ment motion picture munication natural sign nature newspaper newspaper circulation nomic norms observational learning operate patterns persons persuasion political present problems programs psychological radio receiving reinforcement relationship responses role scientists significant social categories social system socio-cybernetic sociocultural sociological specific stations stimuli structure symbols telegraph theoretical theorists theory time-shared tion ture variables viewers violent TV wireless yellow journalism York