Public Health in Action: Practicing in the Real World

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Jones & Bartlett Learning, 2006 - Health & Fitness - 277 pages
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Nothing more needs to be said about the high visibilty of public health in this day and age. This is the first book that looks at public as as much art as science. How do you actually put public health programs and policies into action in the real world? How do you juggle current crises and chronic problems, how do you set priorities, put science into practice all in the context of limited resources, day to day demands and intense public and media scrutiny? From a wealth of experience, the author draws on real examples with a "behind the scenes" look at the strategy and action that must be undertaken to make public health really work.
  

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Contents

Respect the Unwritten Rules 35
10
Always Stay on the High Road 40
11
Have a Code of Ethics 43
12
You Must Be Ready for Anything 47
13
Dont End Up in the Recycling BinCommunicating Health Information 51
13
The Press Is Not Your Enemy or Your Friend 54
15
When You Think You Have Seen It All Look Again 57
15
If the Public Doesnt Understand It It Wont Happen 59
15
Restoring Public ConfidenceStrengthening the Board of Medical Pratice 149
43
Part Three Strategies Chapter 34 Let the Data Speak for Itself 157
20
The Devil Team 161
22
The Ten Minute Rule 163
24
When People are Angry with You or Your Department Invite Them In 167
28
Preventing Childhood Lead Poisoning Using a Public Health Approach 170
31
Assessing and Managing Environmental Risks 179
38
House Calls in Public Health 184
40

Listen to the Children 64
11
Part Two Issues Chapter 19 Anthrax and Airplanes 69
18
The Stinky Tubing Saga 74
19
Is There a Doctor in the County? 80
22
Community Health Individual Health and Public Resources in an Uneasy Balance 84
22
Clorox and Cooling Towers 89
23
Breaking Down Barriers to Health Insuring the Children 97
29
Knowledge Is PowerPreventing Breast
16
Cancer Deaths 103
17
Part 1Changing Our Culture Around Tobacco Use 109
20
Part 2How We Nearly Lost Our Footing 116
27
RabiesPreventing Public Fatigue about a Fatal Illness 125
27
Bug Spray and BirdbathsWest Nile Virus 130
28
Investigating Cancer ClustersStepping Out from Behind the Podium 136
30
Timing Is EverythingTattooing and Body Piercing 141
35
Calling in Extra HelpDiarrhea on a Dairy Farm 145
39
Remember the Public in Public Health Distributing KI 187
40
MercuryYou Can Still Protect the Public When There are Things You Cant Control 190
42
Data Has No Constituency or Does It? 195
49
Be There 201
55
Controversy Is an Opportunity to Focus Your Message 205
57
Find New Ways to Involve the Public 208
61
Dont Just Preach to the Choir 215
27
Walking the Extra Mile for Childrens HealthDoortoDoor Lead Screening 219
29
PertussisIf You Look You Will Find It 222
33
A Vision for Health Planning 229
41
Outcomes Are the Bottom Line for Public Health 237
49
Make Partnerships How You Do Business
53
PR Public Relations Is Not the Same as PH Public
54
Skate to Where the Puck Will Be 261
57
Index 269
61
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