Public relations campaigns and techniques: building bridges into the 21st century
A new entry in this market,Public Relations Campaigns and Techniquesprojects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of campaign issues, products, information, crisis, and special events (devoting a full chapter to each). This balanced discussion of theory and practical applications helps readers understand the whys and hows of successful PR campaigns.With this book, readers will learn the similarities and differences between specific types of campaigns and the practical points to consider when conducting research, planning, communicating, and evaluating. Whether the reader is a student unfamiliar with the process of public relations or a PR professional, this book provides the guidelines needed for a meaningful and productive campaign process.For anyone interested in marketing, advertising, and public relations.
66 pages matching public relations campaign in this book
Results 1-3 of 66
What people are saying - Write a review
We haven't found any reviews in the usual places.
Setting Objectives and Creating
4 other sections not shown
advertising agency America West Arena analysis approach behavior budget CHAPTER client continued corporate coverage create crisis communications cultural customers Cutlip databases decision defined desktop publishing develop Dow Corning e-mail effective electronic emergency employees environment ethical evaluation executives external firms global goals Golf Cars groups Grunig identify impact important individual industry infomercials innovation internal Internet involved issues management lic relations management by objectives marketing mass media measure Melex monitor objectives opinion organization organization's organizational percent personal computers persuasion Phoenix Suns political potential PR practitioners practice PRoActive problem product recall promotion public relations campaign Public Relations Journal public relations practitioners public relations professionals questions rela response role situation Smokey Bear social special event specific strategy survey tactics target audience television theory tions understanding writes