Marketing: An Introduction

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Pearson Education Canada, 2004 - Marketing - 680 pages
2 Reviews
This accessible, streamlined introduction to marketing by two of today's best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way. The new edition is an even more effective text than its predecessors: it is complete, easy to manage, and explains how marketing affects the big picture in business and influences specific company divisions like accounting, information technologies, finance, operations, and human resources. Updated to present the latest marketing thinking, it builds upon a framework which positions marketing as the art and science of creating value "for" customers in order to capture value "from" customers in return. An excellent resource and tool for those employed in the field of marketing and sales; especially helpful for employees of global companies.

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Review: Marketing: An Introduction (6th Edition)

User Review  - Dilankdesilva - Goodreads

Good Read full review

Review: Marketing: An Introduction (6th Edition)

User Review  - Surikcha - Goodreads

have not read yet, but believe very helpful for beginner students who's goona study marketing! Read full review

Contents

Understanding Marketing and the Marketing Process
2
Strategic Planning and the Marketing Process 41
63
Managing the Marketing Effort
67
Copyright

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