Taylored Lives: Narrative Productions in the Age of Taylor, Veblen, and Ford

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University of Chicago Press, Dec 1, 1995 - Social Science - 446 pages
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Scientific management: technology spawned it, Frederick Winslow Taylor championed it, Thorstein Veblen dissected it, Henry Ford implemented it. By the turn of the century, practical visionaries prided themselves on having arrived at "the one best way" both to increase industrial productivity and to regulate human behavior. Martha Banta takes a close look at texts ranging from mail order catalogs and popular romances to the works of Henry Adams and Nathanael West to trace the effects of the efficiency craze on the full fabric of American culture.

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About the author (1995)

Professor of English at the University of California, Los Angeles, Martha Banta is the author of Imaging American Women: Ideas and Ideals in Cultural History (New York, 1987).

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