e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online (Google eBook)

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AMACOM Div American Mgmt Assn, May 27, 2009 - Business & Economics - 336 pages
9 Reviews
Whether you’re running an online business or looking to expand the web presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to attract more customers and make the kind of money you deserve. Following on the success of Internet Riches, top e-business entrepreneur and coach Scott Fox shares the powerful but simple marketing strategies that will propel your business to a whole new level of success. Combining inspiring stories with step-by-step instruction, e-Riches 2.0 reveals how to: • build a fan base around yourself, your product, and your business • build your email list • use the latest e-market­ing tools, including blogs, online video, email newsletters, search engine marketing, podcasting, keyword ads, auto­responders, affiliate programs, RSS feeds, Twitter, social bookmarking, and social networks like Facebook, LinkedIn, and MySpace • energize your online copywriting skills • pitch a news story...then be ready to convert visitors once it brings them to your site Packed with inspiring stories, insider secrets, and cutting-edge tools, this practical, money-making guide is your ticket to online success.
  

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User Review - Flag as inappropriate

Thank you Scott.
The most useful things about the book were the step by step guides with detailed information and how to find out more. Solid for people like myself that are new to these concepts and this is a spring board for getting started and taking action.

Review: E-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online

User Review  - Nicola Furlong - Goodreads

Am always keen to improve my marketing opps and finding this book of interest re SEO, blogging strategies and using feeds and email lists. Read full review

All 6 reviews »

Contents

Marketing Your Way to eRiches
1
HOW THE RULES HAVE CHANGED
13
YOUR 1 SALES OPPORTUNITY
37
PART 3 SOCIAL MEDIA MARKETING SUCCESS STRATEGIES
91
PART 4 ATTRACTING CUSTOMERS WITH BLOGS AND MICROBLOGS
165
PART 5 NEW ONLINE PUBLIC RELATIONS AND PROMOTIONS TOOLS
199
PART 6 PROFITING FROM ONLINE BROADCASTING
245
PART 7BONUS PAYPERCLICK KEYWORD AND AFFILIATE PROGRAM ADVERTISING STRATEGIES
271
PART 8 YOUR WINNING ONLINE MARKETING STRATEGY
295
Lets Make It Happen
305
Recommended Resources and Web Sites
310
Notes
313
Index
315
Acknowledgments
323
Copyright

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About the author (2009)

Scott Fox (Los Angeles, CA) is the top e-business success coach in Hollywood, where his clients have included Bill O'Reilly and Larry King. He is the author of Internet Riches (978-0-8144-0995-4), and the popular E-Commerce Success blog, radio show, and podcast. He is a frequent speaker on e-copmmerce and online marketinf at universities, including USC and UCLA, at the Learning Annex, and at conferences such as Digital Hollywood, Venture Net, and Internet World.

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