The Media of Mass Communication, Volume 1

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Allyn and Bacon, 1998 - Mass media - 524 pages
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New edition of an introductory text. Separate chapters are devoted to books, magazines, newspapers, recorded music, movies, television, radio, and the Web, each described in terms of technology, business structures, typologies, regulations, and influence. In addition, later chapters deal with such t

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User Review  - Rachaeljurek - Goodreads

Would recommend the more recent version(s) for instructing intro to mass media courses Read full review

Contents

Chris Berman
5
Media Demassification
18
Media Globalization
28
Copyright

69 other sections not shown

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About the author (1998)

Author John Vivian is a veteran practitioner of many country crafts. He has written The Manual of Practical Homesteading and Storey's Building Stone Walls. John lives in Rutland, Vermont.

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