The Bank and Its Publics: Philosophy and Technique of Bank Public Relations |
Contents
Public Relations in BankingIts Beginnings | 1 |
Public Relations in BankingIts Place Today | 11 |
Good Public Relations Begin at Home | 20 |
Copyright | |
20 other sections not shown
Common terms and phrases
activities added adver American Bankers Association areas associations attention bank advertising bank officers bank staff bank's public relations bankers banking service banks run basic basis becomes bring building business development calls campaign cerned charge checking accounts Christmas Club civic competitive concern considered copy cost customer relations deposits direct mail directors drive-in effective employees established executive expense forms of advertising function give given groups human important individual institutions interest leadership letters Liberty Bonds loans lobby means medium meetings ment munity needs newspaper offer papers personnel possible prepared printed profit-sharing profits prospects public relations officer public relations program purpose radio relationship responsibility safe deposit boxes salesmanship savings accounts schedule schools selection selling serve sidered small bank solicitation stockholders story success tion tising tomers trust vertising vidual