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The Audience Diversion Projections
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121 counties absence of cable adjacent markets Arbitron attractiveness indices audience data audience diversion due audience if cable audience watches average viewing Below-100 Markets cable and non-cable cable households cable observations cable penetration cable systems cable television cable viewing CABLEDUM calculated dependent variable distant independent Distant network stations distant signals distant stations due to cable effect of cable error structure estimate equation F statistics FEDERAL COMMUNICATIONS COMMISSION fraction homes passed independent stations Independent VHF UHF mountain time zone MPAA NCTA network signals non-cable households nonlinear regression NSTA off-the-air and cable off-the-air observations off-the-air viewing overlapping signals regression REPRESENTATIVE MARKETS sample Schink and Thanawala Section self-selection hypothesis signal choice signals from adjacent station audience station share studies subscribe to cable SYSPEN t-statistics Table tion total audience equations UHF stations UHF VHF UHF variable VHF independents VHF UHF VHF viewers watch more TV watches local stations