Understanding Pharma: A Primer on how Pharmaceutical Companies Really Work |
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Page 173
... Managed Markets The Managed Markets function in a pharmaceutical company is responsible for the company's relationships with its largest ... Markets Segments Segments Managed Care ( MCOS 173 Managed Markets The Importance of Managed Markets.
... Managed Markets The Managed Markets function in a pharmaceutical company is responsible for the company's relationships with its largest ... Markets Segments Segments Managed Care ( MCOS 173 Managed Markets The Importance of Managed Markets.
Page 174
... Markets Segments Segments Managed Care ( MCOS and MBHOS , or managed behavioral health organizations ) -May cover both commercial ( private ) and government - funded patients PBMS - Serve indemnity as well as managed care insurers ...
... Markets Segments Segments Managed Care ( MCOS and MBHOS , or managed behavioral health organizations ) -May cover both commercial ( private ) and government - funded patients PBMS - Serve indemnity as well as managed care insurers ...
Page 177
... Managed Markets Sales While the centralized Managed Markets Marketing function sets general pol- icy and strategy , Managed Market Sales applies it . Managed Markets account managers regularly visit the offices of their clients , just ...
... Managed Markets Sales While the centralized Managed Markets Marketing function sets general pol- icy and strategy , Managed Market Sales applies it . Managed Markets account managers regularly visit the offices of their clients , just ...
Contents
Introduction to the Industry | 1 |
How Are Drugs Classified? | 23 |
How Do Drugs Enter the US Market? | 30 |
Copyright | |
13 other sections not shown
Common terms and phrases
administration adverse event batch record brand Business Development Campbell Alliance clinical development clinical trials commercial company's compliance compounds contract Corporate costs customer segments deal detail discounts Discovery disease dispense distribution Drug Development drug product effective ensure Evaluation FDA approval Figure formulary formulation function global healthcare HER2 Herceptin hospital identify incentive key opinion leaders launch Lipitor managed care Managed Markets Manufacturing Operations manufacturing process market share monitor Operational Model organizations outsource overall packaging patients payers PBMs performance Pfizer pharma companies pharmaceutical companies pharmaceutical industry pharmacists pharmacy benefit Pharmacy Benefit Managers Phase physicians potential preclinical prescribers pricing professional programs promotional purchasing rebates regimen Regulatory Affairs responsible retail pharmacies role sales force sales representatives Source specific strategy Supply Chain Management target testing therapeutic area therapy tion treatment typically Warner-Lambert