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Introduction to the Industry
What is a Drug?
The Product Life Cycle
13 other sections not shown
administration approved brand Business Development Campbell Alliance clinical development clinical trials commercial company's compliance compounds contract Corporate costs CROs customer segments deal detail discounts discovery disease dispense distribution drug development drug product effective efficacy ensure Evaluation FDA-approved Figure formulary formulation function global healthcare HER2 Herceptin hospital identify incentive Internet pharmacies key opinion leaders launch Lipitor Managed Markets Manufacturing Operations manufacturing process market share Medical Affairs monitor Operational Model organizations outsource overall packaging patients payers PBMs performance Pfizer pharma companies pharmaceutical companies pharmaceutical industry pharmacists Pharmacy Benefit Managers Phase physicians potential preclinical prescribers pricing professional programs promotional purchasing rebates regimen regulations Regulatory Affairs responsible retail pharmacies role safety sales force sales representatives Source specific strategy Supply Chain Management target testing therapeutic area therapy tion treatment typically Warner-Lambert wholesalers