Reality in Advertising

Front Cover
Knopf, 1961 - Advertising - 153 pages
2 Reviews
Advertising man distills twenty years of experience in this concise statement of what does, and does not constitute successful advertising.

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Review: Reality in Advertising

User Review  - Ken Nielsen - Goodreads

Possibly the best book ever written on advertising. Now out of print but available (expensive) from second hand bookshops. Should be read by anyone working or interested in advertising. Read full review

Review: Reality in Advertising

User Review  - Jasond - Goodreads

Very good concise book about advertising. A reprint of this book is overdue so that libraries who don't have to book may add it and those who do can get a that isn't worn. Read full review

Contents

A Common Fallacy
3
The Pulled and the Unpulled
6
Inside 180000000 Heads
9
Copyright

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